Bayt Al-Onoutha

Everything that supports you to be — you.

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Overview

Bayt Al-Onoutha (House of Femininity) is a women's wellness and self-development platform, designed with Roma.

Members move through six themed 'wings' of video courses, join live coaching sessions, follow a daily emotional-fitness practice, and connect through a private community.

The whole experience is Arabic-first and RTL, wrapped in a calm rose-and-cream brand.

I designed the full product — from onboarding and browsing to the video player, subscription tiers, wallet and account.

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Problem

Problem · 01

A rich library of content and coaching had no home that felt as warm as the material itself.

Problem · 02

Members needed to discover courses across many themes, subscribe with confidence, watch on any device, and follow their own journey — without the platform ever feeling clinical or overwhelming.

Problem · 03

All of it Arabic-first, RTL, on both web and mobile.

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Solution

Solution · 01

Designed a complete Arabic-first platform around six clear content wings.

Solution · 02

A gentle onboarding and sign-in flow, a browsing experience that scans fast, a focused video player, transparent subscription tiers, and a wallet and profile that keep everything in one place.

Solution · 03

One calm, rose-toned design system threads through every screen — logged-in and guest alike.

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Process

Process · 01

Mapped the content model — six wings, courses, live sessions and monthly trends

Process · 02

Information architecture for members and guests across web + mobile

Process · 03

Arabic-first / RTL wireframes for onboarding, browsing, player and account

Process · 04

High-fidelity UI in a rose-and-cream design system with reusable components