Baba Guide

Discover, plan and go — one travel companion for tours, restaurants, shopping, and rides.

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Overview

Baba Guide is designed as a single travel companion that unifies the fragmented tourist journey.

Users pick a language, country and city on first open, then browse tours, restaurants, shopping, rent-a-car, chauffeur services and subway tickets in one place.

Each listing shows price, availability, reviews and offers.

A full admin dashboard lets the Alvatan Tours team manage countries, cities, companies, tours, chauffeurs, subway routes and users.

Delivered as a complete design system covering 60+ mobile screens and a 15-screen web admin.

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Problem

Problem · 01

Tourists in Turkey juggle a dozen disconnected apps to plan a single trip — one for tours, another for transport, a third for restaurants, another for shopping.

Problem · 02

Listings are scattered, prices are opaque, and reviews live on separate platforms.

Problem · 03

Operators like Alvatan Tours had no unified way to publish their inventory and manage it.

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Solution

Solution · 01

One mobile app covering discovery, booking and reviews across every sector.

Solution · 02

A paired admin dashboard gives operators a single source of truth for their catalog.

Solution · 03

The design system threads a warm ochre brand through every surface, with calm typography and large tap targets that hold up for stressed, on-the-go travelers.

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Process

Process · 01

Stakeholder workshops with Alvatan Tours to map every sector and role

Process · 02

Competitive audit of travel, transport and local-services apps in Turkey

Process · 03

Information architecture for the mobile app (60+ screens) and admin (15+ views)

Process · 04

Wireframes → high-fidelity UI in a single shared design system

Process · 05

Iterative reviews with the client through a shipped Figma prototype