Available for work

Cairo, Egypt · open to remote

ui/ux designer · portfolio 2026

I design digital experiences that sell, heal, and teach.

I’m Ahmed Elkfrawy — UI/UX designer with 3+ years shipping interfaces across e-commerce, healthcare, education and fintech. Recent work at MTN drove a 30% sales lift with 94% user satisfaction.

See selected work Book an intro call

p.s. every shape on the right is draggable — try it ↗

curious

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honest

playful

rapid

human

remote

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about · the operating system

Thequiettranslatorbetweenusersandteams.

I’m Ahmed, a UI/UX and product designer. For three years I’ve been turning messy user research into interfaces that move the needle.

At MTN, that meant a platform that lifted sales 30% and held a 94% satisfaction score. At the Magdi Yacoub Heart Foundation, it meant rebuilding a complaint system for patients in crisis.

Different stakes, same job: ship the human-centered version.

research → wireframes → UI → ship → measure → repeat

the designer ✺

Alexandria → Cairo

currently here ✺

Figma is home.

tool of choice

3+ years · 6 teams · 4 sectors.

track record

where I’ve worked · 01 – 06 · 7 live links

Places I’ve worked.

Six teams across six domains. Tap any chip to open a live product — the rest shipped internally.

Training · Self-Improvement · Fintech01 / 06

MTN

Six platforms that help people grow.

Problem — A training & self-improvement company with five public platforms and an internal payment tool — all needing to feel like one brand while turning curiosity into committed learners.

Approach — Led design end-to-end: research, flows, wireframes, prototypes, a unified design system, and usability testing every sprint.

live · 5 · +1 internal

fittraclinic.com fittrastream.com fittratraining.com mtninstitute.net mtnpayment.cominternal payment tool

+30% sales94% satisfaction6 products live

2024 – nowlive links above

E-commerce02 / 06

Brandi

Baghdad to your basket.

Problem — Fragmented shopping experience — carts abandoned, stakeholders misaligned, no clear research loop.

Approach — Full UX process for a mobile-first storefront: stakeholder interviews, competitor analysis, personas, and iteration with the build team.

live · 1

Google Play · com.brandiiq.app

Full UX cycleMobile-firstLive on Play Store

2025read the case study

EdTech03 / 06

Injaz (with Sectors)

Where students and tutors finally met on the same page.

Problem — Launching an online teaching platform from scratch across web and mobile — one visual language, two surfaces.

Approach — Contributed to the product launch with flows, UI, and responsive breakpoints. Kept the same language across surfaces.

live · 1

injazedu.co

0→1 launchWeb + mobileResponsive system

2021 – 2022read the case study

Healthcare04 / 06

Magdi Yacoub Heart Foundation

Redesigning care — one complaint at a time.

Problem — Patients in crisis navigating a broken complaint management system. Staff buried in paperwork.

Approach — Redesigned the complaint management system, OVR system, and patient-support mobile interface. Calm, accessible, human.

3 internal

complaint managementOVR systempatient-support app

3 products shippedPatient-first flowsPro-bono impact

2022 – 2023read the case study

Multi-sector05 / 06

Roma MPH

Three sectors, one design language.

Problem — Multi-sector platforms — each with its own audience, each needing to feel coherent.

Approach — Executed the full design cycle from research to UI delivery across e-learning, e-commerce, and finance products. Designed Fittra Center — a global dashboard to control all Fittra platforms — and currently shipping the MTN Wallet feature.

1 internal · +1 in progress

Fittra Center · global dashboardMTN Wallet · payment feature

3 sectorsFull cycleGlobal dashboard

2025 – nowshipping soon

Freelance06 / 06

The Freelance Playground

Healthcare, tourism, education, fashion — on tap.

Problem — Clients who need both audit and craft, not just pretty screens.

Approach — UI/UX audits, user testing, and product design across four industries since 2023. Currently designing a travel & tourism app from scratch.

1 in progress

Baba Guide · travel & tourism app

4 industriesAudits + craftRemote-ready

2023 – nowshipping soon

← drag or scroll →

projects · design + process

Pick a card. Open the case.

Each card opens a full case study — brief, problem, solution, process, screens, and outcomes. Hover to feel them, click to read.

live

Fittra Clinic — بيت الأنوثة

Fittra Clinic

A calm, women-first wellness brand — designed Arabic-first.

UI/UX DesignWeb Design+2

Open case

live

Brandi — E-commerce

Brandi Mobile App

Clarity-first e-commerce — five clean tabs and one bold CTA per screen.

UX ResearchCompetitor Audit+3

Open case

completed

Alvatan Tours — Freelance

Baba Guide

Discover, plan and go — one travel companion for tours, restaurants, shopping, and rides.

UX ResearchMobile App Design+2

Open case

live

House of Femininity — with Roma

Bayt Al-Onoutha

Everything that supports you to be — you.

UI/UX DesignWeb Platform+2

Open case

completed

E-learning Marketplace

Edu-Xspace

Learn anything, anytime, anywhere — teachers publish, students learn.

UX ResearchMobile App Design+2

Open case

completed

Hiring Platform · B2B + B2C

I Sira

Get discovered by great companies — build your profile with your voice.

UI/UX DesignMobile App Design+2

Open case

want a deep-dive on something not listed? just ask ↗

experience · the train line

Seven stations, one designer.

keep scrolling →

educationstop 01

2020

ITI Alexandria

UI/UX Design Programme

→Intensive UI/UX training
→Research → UI pipeline
→Portfolio foundations

edtechstop 02

2021 – 2022

Sectors

UI/UX Designer · Cairo

→Websites + mobile apps
→Online teaching platform launch
→Design × dev collaboration

healthcarestop 03

2022 – 2023

Magdi Yacoub Heart Foundation

UI/UX Designer · Aswan

→Complaint management redesign
→OVR system
→Patient-support mobile interface

independentstop 04

2023 – now

Freelance

UI/UX Designer · Alexandria

→Healthcare · tourism · edu · fashion
→UI/UX audits
→User testing on real products

training & self-improvementstop 05

2024 – now

MTN

UI/UX Designer · Cairo

→+30% sales lift
→94% user satisfaction
→Unified design system

e-commercestop 06

Aug – Dec 2025

Brandi

UX/UI Designer · Baghdad (part-time)

→Mobile e-commerce app
→Stakeholder interviews
→Competitor analysis

multi-sectorstop 07

Feb 2025 – now

Roma MPH

UX/UI Designer · Cairo

→E-learning, e-commerce, fintech
→Full cycle: research → UI
→PM + dev partnership

the toolbelt · workshop view

Everything I work with.

Four zones, sharpened over three years across telecom, healthcare, e-commerce and EdTech. Each chip is draggable — fling one ↗

01 · tools

Tools

Where I actually live. Figma since 2020, XD since the start. Component libraries, auto-layout, variants — all the boring sharp stuff.

FigmaAdobe XDAuto-layoutVariantsTokens

daily driver since 2020

02 · research

Research

The part most designers skip. I run interviews, audit competitors, map personas, and watch real people break my prototypes — every sprint.

user researchusability testingcompetitor analysispersona mappingstakeholder interviews

the part most skip

03 · craft

Craft

The visible work. Design systems that don't rot, interaction details that feel right, responsive UI that actually responds.

design systemsvisual designinteraction designresponsive designprototyping

the visible 10%

04 · team

Team

Where the work actually ships. Sprint by sprint, with PMs and engineers, in standups, in Slack threads, in async docs.

agilesprint planningstakeholder mgmtcross-functionaldesign hand-off

ship together or not at all

pinned = primary · others = supporting

chips bounce back if you let go ✺

the numbers · proof

Real outcomes, not pretty screenshots.

+0%

sales lift · MTN

user satisfaction

years designing

teams shipped with

sectors covered

stations on the train

the words · people I’ve worked with

What teammates say.

Engineers, a manager, and cross-team partners on what it’s like to build with me. Every name links to LinkedIn.

As Ahmed's direct manager, I was consistently impressed by his professionalism, creative problem-solving, and eagerness to improve. He brings fresh ideas and a positive, solutions-focused mindset to every challenge — a rare balance of technical skill, initiative, and team spirit. Highly recommended!

Amr AyadSoftware Team Leader · managed Ahmed directly

One of the most talented UI/UX designers I've collaborated with. He translates complex requirements into clean, intuitive, visually stunning designs, with a deep understanding of user behavior. Detail-oriented and open to feedback — if you want someone who can elevate your product through smart, user-focused design, I highly recommend him.

Ahmed EsmailSoftware Engineer · Frontend · same team · 2025

Truly a talented UI/UX designer. He understands user needs and translates them into intuitive, appealing designs that balance usability and aesthetics. Collaborative, open to feedback, and full of creative solutions that add real value.

Youssef Alaa OmarSecurity Engineer @ Roma MPH · same team

I'm consistently impressed by Ahmed's professionalism and innovative thinking. His dedication to continuous learning shines through in his work — it's inspiring to collaborate with someone so passionate and skilled.

Mazin IslamFrontend Engineer @ Robusta Studio · same team · 2025

Very talented and a genuinely hard worker. He's clever about communicating with developers and shaping his work so it's easy to build.

Hesham GamalSenior Frontend Developer @ BG · same team · 2022

A talented UX/UI designer with a great eye for detail and strong user empathy. He combines creativity with practical thinking, always delivering clean, intuitive, impactful designs. A pleasure to collaborate with — highly recommended.

Muhammad ElZedySenior DevOps Engineer @ VOIS · cross-team collaborator

the contact · chapter final

Let’s make something.

say hi — I reply fast ↓

or reach me directly

based in

Cairo · open to remote

— I reply to every message within 24h, weekdays. No funnels, no bots, just a person.