Project
01 / 05
Client
Fittra Clinic — بيت الأنوثة
Year
2024 — present
Services
UI/UX Design, Web Design, Brand UI, Arabic-first / RTL
Fittra Clinic
A calm, women-first wellness brand — designed Arabic-first.
Section
Overview
Overview
Fittra Clinic is a women's wellness clinic that needed a digital presence as warm and trustworthy as the experience inside.
The brief was Arabic-first by default, with a calm visual tone that turns first-time visitors into booked patients.
Every surface — landing page, services, booking — had to feel like the same brand.
Section
Problem
Problem · 01
Most clinic sites in the region read as either over-clinical or over-decorative.
Problem · 02
Patients struggle to find services, booking flows are buried, and the brand voice rarely matches the calm in-clinic experience.
Section
Solution
Solution · 01
Designed an Arabic-first interface with generous spacing and warm brand colour.
Solution · 02
Put services and booking front-and-centre with a service architecture that scans fast.
Solution · 03
Threaded a consistent visual language from landing page to booking confirmation.
Section
Process
Process · 01
Stakeholder workshops with the Fittra clinic team to map tone and services
Process · 02
Audit of regional clinic sites and women's wellness brands
Process · 03
Information architecture for services, booking and content
Process · 04
Wireframes → high-fidelity UI built Arabic-first / RTL
Process · 05
Iterative reviews with the clinic team
Process · 06
Hand-off with components, tokens and content guidelines
Section
Screens
Section
Responsive
Section
Outcome
Outcome · 01
Live in Arabic
Outcome · 02
Warm clinic brand
Outcome · 03
Clear booking flow
See it live